You want to be a better copywriter, right?
What Is Copywriting?
Copywriting is a copy that converts into sales. It is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Copywriting is broadly used for landing pages, direct mail campaigns, sales pages, printed advertising, infomercials, social media pages, and e-commerce platforms.
Types of Copywriting
a) Direct response copywriting – seeks a direct and immediate response.
b) Marketing copywriting – focuses on consumer’s problems, desires, and pain points.
c) Brand copywriting – conveys the image and the identity of a brand.
d) SEO copywriting – focuses on persuading the reader to take a certain action and positioning of the content in Google.
e) Technical copywriting – focuses on an audience that has an in-depth understanding of how a specific sector works.
5 Steps To Creating Compelling Copy
1. What Is Your Target Audience
Before you even put pen to paper, your target audience must be clearly defined. You need to first truly understand who your ideal customer is. The way to find ideal customers involves three things:
• Offering the right solutions, ideal customer should have an actual need for your product or service.
• They should have the ability to buy your product and you need to use the right messaging to get them over the line.
• They should have the authority (decision making power) to buy your product or service.
You require to have a very clear idea on exactly what your offer is before starting the writing process.
70% must be interesting content, 30% sales. Remember that not everybody can be your ideal customer. Pay attention towards what they say and do. So, research, know, and identify your ideal customer.
2. Personal Copy To Draw Them In
Good copy is 80% research and 20% writing. Play on your reader’s desires and focus less on the features, and more on the benefits your reader will receive. You have to think about how you can make your offer as irresistible as possible. When an offer is so irresistible, logic goes out of the window. By the end of the day your content should make the reader feel a strong emotion – ultimately, it’s this emotion that is going to convince them to take the next step in their journey.
3. List features and benefits of your offer
Think about what it is that you are actually selling. When drafting your copy, be clear about what you’re offering and what the reader can expect. Think about any possible user and customer that can benefit from your offer in different ways.
Remember urgency promotes action by giving customers an incentive to act swiftly.
4. Attention Grabbing Headlines That Convert
Your headline highlights your offer to anyone interested in it. Remember to write multiple headlines and play around with words if you want it to be good. Your headline is the summary of your entire offer in a few persuasive words. Here are the four u’s to keep in mind as you attempt your headline.
The four u’s:
Your headline should be unique
Your headline should be ultra-specific
Your headline should convey a sense of urgency
Your headline should be useful
5. Have a very clear Call To Action
A call-to-action (CTA) is an image or line of text that encourages your visitors, leads, and customers to take action. There’s no one-size-fits-all solution for calls-to-action.
There are two key elements to marketing. The first is to drive traffic to your website, and the second is to get the traffic to convert into customers. CTAs don’t have to be buttons only, don’t assume that the standard call to action converts the best. Don’t make assumptions about what your customers are aware of. People love to procrastinate, so you need to be extremely precise.
Sometimes the best way to get really good at something (like writing a killer call to action) is to learn and copy the tested from others.
Remember the goal is to get the visitor to perform the desired action.
The Process of Copywriting
1. Prepare – good ad copy begins with good information, which is well researched.
2. Organize – organize your information. This is simply a matter of writing points that matter.
3. Write – Now that you’ve collected and organized your information, it’s time to start writing your copy.
4. Edit – ‘trim the fat’ editing is the most tricky or rather hardest part of copywriting. Don’t fall in love with your own writing, every word must add to the message. To have a worthwhile copy it’s essential to get it a clean and crisp you’re looking for.
5. Review – use data to improve your copy. Peer Review asks 4-6 people to rate copy on a scale of 1-4. “Good copywriters copy. Great copywriters steal.” This means to review copy that has been proven to work, and you need to use them as reference. After you get feedback do some final edits, then publish it to the marketplace and review how well it converts.
In conclusion copywriting is an integral part of online marketing. The point of copywriting is connecting with your leads and setting the stage for a sale.
Storytelling is one of the most powerful tools you could ever use in copywriting, and yet requires skill to master. Show, don’t tell. Show the emotions and help the reader bypainting a vivid picture with storytelling, so that readers can picture the story in their heads.
By Dube Kuda (Digital Fingers)Recommend0 recommendationsPublished in