Digital Marketing for Small Businesses in Zimbabwe

Digital marketing is the new frontier as far as getting your business, products and services into the market. We are in the digital age and in this age there is so much reach you can get by simply utilizing the many digital platforms that are available to us.

Not only is it cheaper to use digital marketing to reach your audience, it’s much more targeted. Companies like Google, Facebook, Instagram, LinkedIn, YouTube and others, have spent a lot of resources on gathering as much information as possible on the users of their platforms.

They’ve done it to such a degree that they know who to target with which product. This information is what they monetize. When you, as a company wan to reach a specific demographic, you have this data at your disposal.

This means your money will be spent on targeting the exact person that I an ideal fit for your product or service. At the end of the day, this has a huge impact on your bottom line. As a small business, it is to your advantage that you capitalise on Digital Marketing.

What is digital marketing?

What exactly is this mysterious beast called Digital Marketing? There are a lot of definitions out there depending on who you ask but the to put in the simplest terms, it is reaching out to an audience using digital platforms.

These platforms or tools may be online or offline. However, in this article, we are going to be looking at online platforms. There are many ways to conduct digital marketing.  These include:

  • Search Engine Optimization (SEO)
  • Email Marketing
  • Social Media Marketing
  • Pay Per Click (PPC) Advertising

Each of these areas can bring a lot of positive results for a business. Each one also requires extensive research into how to best make use of them. One of the biggest mistakes that small businesses make is to appoint someone as the Social Media Manager just because they are on Facebook, Instagram, Twitter or other such platform.

It takes a whole lot more to effectively use it than to just be familiar with it especially when it comes to marketing on it. There is a special skill set that you need to have and the best way is to get training.

Once you get it, however, it’s not rocket science. You will be able to market your products and services at really low cost. Above all, you will not waste you money on the wrong market. You will only be seen by someone who has a high likelihood of buying your product or service.

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Benefits of digital marketing for small businesses

Digital marketing has a number of advantages when compared to traditional forms of marketing. These include:

  • Greater reach for each dollar that you spend
  • Greater ability to target your exact client
  • Lower cost when compared to traditional methods

Types of Digital Marketing

There are 2 main categories of digital marketing as far as your small business is concerned. These are free methods and paid methods.

Free Methods

The free methods include Search Engine Optimization (Only applies if you are doing it in-house), Social media marketing and content creation (YouTube/Podcasts).

When you use these methods, you are effectively trading time for money. It takes time and effort before the results start coming in.

Paid Methods

The paid methods include using Pay Per Click (PPC) advertising, YouTube Ads and Facebook Ads.  There are other platforms out there that you can use but these are the main ones. When done right, paid methods tend to bring faster results.

When you don’t do them properly, you could lose a lot of money. For this reason, you need to use a professional or take part in a course in order to get a better understanding of how it all works.

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Putting Together a Digital Marketing Strategy

Digital Marketing should never be a shoot in the dark process where you randomly apply different marketing methods. It needs to be a part of an overall strategy where you have a clear objective as well as road map for attaining that objective.

As an example, let’s say you want to sell 100 units of a product in a specific month. That’s your objective. The next step is to then come up with a marketing message that targets your ideal client. This process allows you make the most of your marketing budget and ultimately to reach your goal.


If your small business is not making use of Digital Marketing, you are leaving a lot of money on the table. It is in your best interests to implement digital marketing for your small business by using a professional in the field or learning the ropes yourself.

A great place to learn the fundamentals of Digital Marketing is Wealthy Affiliate.

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